Creating this OOH campaign with AdTrek presented an opportunity to explore how I could make the out-of-home (OOH) advertising truly distinctive. The challenge? Encouraging kiwis to consider visiting Samoa. My strategy was simple: I asked the question, "Where would you rather be right now?". Working alongside a developer, we were able to feature real-time temperature readings, paired with captivating images showcasing the picturesque landscapes and enticing activities awaiting travellers in Samoa.