JB Hi-Fi operates at an incredibly fast pace in the FMCG space, with a primary focus on delivering the best market deals. Routine tasks involve creating weekly collaterals for JB Hi-Fi, spanning various formats, including Weekly TV commercials, YouTube videos, Facebook/Instagram content, graphic web banners, website takeovers, and a range of in-store retail assets. Additionally, I was crafting theme-branded promotions, wherein I would create a themed visual identity that accomplished three objectives: effectively showcasing the chosen theme, embodying the distinctive JB Hi-Fi brand personality, and ensuring rapid deployment across multiple applications.