With a foundation in print design, I quickly expanded into art direction, animation, and app design. At a Melbourne-based agency, I merged design with immersive live events. Later, in a digital-focused agency, I led a design team of five and worked on animation, innovative dynamic digital billboards & display ads, TV commercials, and social media content.

Experienced in developing and executing innovative design strategies, overseeing visual aspects for cohesive outcomes, and adept in fast-paced environments, I also possess strong leadership skills, guiding teams and mentoring junior designers. As the lead designer at an advertising agency, my contributions led to a fourfold increase in projects from our biggest client, JB Hi-Fi.